Northern Ireland’s own lash queen Maria Creen launched her new luxe lash company Tilly Lash on Friday, creating quite the flutter with influencers online. MUAs, lash technicians and their followers rushed to the site to stock up on Maria’s amazing range of human hair strip lashes just in time for Christmas – perfect for presents or simply looking fab-you-lous for socials and end-of-year company zooms.

What’s in a name? Turns out – everything. Creating a stand-out brand in a very saturated marketplace can be one of the most challenging aspects with (re)branding. That is why we always start each project with a Discovery Workshop as you never know what nuggets you will find when our client can take their time to explain the origin and inspiration behind their startup journey.

Through this session we learned Maria wanted to completely change the look, feel and direction of her existing beauty lash brand, and that her inspiration had always been her grandparents, especially her grandmother.

Combining their names to create Tilly, this beautiful, flirty, feminine name helped transform the aesthetic into something really stellar. We created the website www.tillylash.com with this in mind – celebrating the unique beauty each person has and creating iconic looks with Tilly Lashes and accessories that fit your personal style.

Read more: www.doneanddusteddesign.com/project/tilly-lash/